CELESTAIRE MARINE NAVIGATION Mailing List

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In an era of special interest marketing, Celestaire has found its niche. Finding no adequate source of sextants and other navaids, they established their catalog and, today, are the major source for these maritime products. And their sailor-customers are avid participants in celestial navigation. The Celestaire catalog is a veritable research tool for those looking to extract the most creative enjoyment out of their boating experience. Its 62 pages are chock full of quality merchandise for sailors: Sextants, navigation computers, chronometers, compasses, LORAN, and of course books and videotapes on navigation. Truly the What's What in navigation. 100% direct mail catalog buyers, Celestaire demonstrates the activity and loyalty so important to mail order success. After all, only the most dedicated of sailors will purchase a $175. sextant (for plastic, no less - metal ones go for $700-1700.00!!). And the average catalog sale of $120.00 is most gratifying indeed. Median age 42, median income $97,000! A true cream-of-the-crop list. There's no doubt that this supremely-qualified list of mariners will respond splendidly to virtually all marine offers. But don't overlook for related offers: Travel, investments, credit cards, books & magazines, timesharing, men’s' toys - and quality catalog offers of all kinds. Restrictions: Available to most competitors; please inquire. Sample mail piece required  

Segments:


SegmentsDescriptionPrice
17,000TOTAL UNIVERSE / BASE RATE$100.00/M
17,900LAST 12 MONTH BUYERS$100.00/M

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