Duncraft Mailing List

Description:


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Founded in 1952, Duncraft is America's leader in backyard bird-feeding. The Duncraft list offers upscale, suburban homeowners who take pride in their gardens and yards. These consumers are well educated, interested in nature and the environment, and seek quality and value in their purchases. These customers look to Duncraft for quality bird feeders, houses, baths, and gourmet bird foods, and for enhancement of their backyard habitats including natural pest control. Duncraft's holiday catalog also offers exclusive gift items that celebrate birds and nature. Catalogers, publishers and fundraisers have all found success with Duncraft's active mail order buyers. Demographics/Profile: Average Household Income$ 95,000Women60%Men30%Homeowners88%Average Age53Unknown Gender10%Source: Direct Mail Sold100%General Comments:Net-net arrangements will be consideredDollar select based on cumulative purchase.**$35 flat fee will be added to rental orders that are less than 5,000 names****A $15/M non-reciprocal fee will be charged to mailers who do not make their names available.** All list rental pricing deals are reciprocal. Pricing: Policy: Net Name 85%Minimum: 50,000Run Charge: $10/M  Terms:  

Segments:


SegmentsDescriptionPrice
89,996TOTAL UNIVERSE / BASE RATE$105.00/M
18,7323 MONTH BUYERS+ $12.00/M
31,3426 MONTH BUYERS+ $7.00/M
49,80212 MONTH BUYERS$105.00/M
89,99624 MONTH BUYERS$95.00/M
FUNDRAISING/PUBLISHING BASE RATE $65.00/M
FOOD MAILER BASE RATE $75/M

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