Fine Gardening Magazine Mailing List

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Fine Gardening, published by the Taunton Press, offers ideas, information and inspiration for avid ornamental gardeners with a mission to help gardeners grow.  Because stories are written by experienced gardeners, Fine Gardening stands alone in providing in-depth coverage of great garden plants, creative garden design ideas, and practical gardening techniques for both the amateur and accomplished gardener.  And although it is a practical, hands-on publication, the pages of Fine Gardening are filled with the same beauty that makes gardening the #1 pastime in America.Demographics/Profile: Women63%Homeowners96%College Educated65%Median Age48Average HH Income$ 144,000Source: Direct to Publisher88%Paid Subscribers100%General Comments:Profile Information:90% of readers describe their gardening skills as intermediate or advanced.98% grow perennials93% grow annuals64% grow vegetablesSpend an average of $4,700+ per year on garden products.All mail dates are subject to approval by list owner.All orders are approved on a reciprocal rental. Pricing: Policy: Net Name 85%Minimum: 50,000 for net arrangementRun Charge: $8/M  Terms: Order cancelled after mail date must be paid in full.

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SegmentsDescriptionPrice
56,078TOTAL UNIVERSE / BASE RATE$100.00/M
56,078ACTIVE U.S. SUBSCRIBERS$100.00/M
6,9633 MONTH SUBSCRIBERS+ $12.00/M
19,4946 MONTH SUBSCRIBERS+ $7.00/M
32,01312 MONTH SUBSCRIBERS+ $7.00/M
16,06512 MONTH EXPIRES$70.00/M
11,283ACTIVE SUBS AGE 18-55$12.00/M
33,689ACTIVE SUBS AGE 56+$12.00/M
31,136ACTIVE SUBS INCOME $75K+$12.00/M
NON-AFFINITY CATALOG RATE $80/M
FUNDRAISING RATE $70/M

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