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NHD American Baby Boomers Masterfile. What do Donald Trump, Diane Keaton, Bob Vila, Cher, Pat Sajak, Suzanne Somers, Jimmy Buffett, Dolly Parton, Greg Gumble and Tyne Daly all have in common? They all turn 60 years old this year. This vanguard of the American Baby Boomers where 60 feels like the new 40 are making history. They are all enjoying their second adulthood. American Baby Boomers have altered the shape of the adult lifestyle. They took longer to grow up, delayed marriage, parenting and retirement. Boomers have shifted all the stages of adulthood 10-15 years. Over 70% of aging is controlled by our lifestyles - how active we are, how energized we remain in life, work and community. This generation has made a habit out of reinventing itself. Boomers have been inspired to not settle for roles defined by age. Most American Baby Boomers continue to work in one way or another through their sixties in their current careers, or consultants, contract teachers, volunteers and self-employed entrepreneurs. This is a HUGE MARKET for Travel, Second Homes, Health and Fitness, Cosmetics, Healthy Eating, Financial Products, Books and Audio, Internet and Goods and Services to enhance the quality of everyday living. Test this huge, active and financially stable consumer group today!