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Werner Publishing's Plane & Pilot is regarded as the information magazine for mainstream, general aviation pilots. These subscribers are committed to private aviation. They're logging an impressive number of hours, maximizing the use of their airplanes, buying the latest piloting technology, and moving up the proficiency and ownership ladders. Demographics45 Median Age76% college educated 91% Licensed Pilots44% Log more than 100 Hours Per Year Flying58% Aircraft Owners Plane & Pilot subscribers are general gadget lovers who order electronics, instruments, and how-to resources. You can also target them with Computer Equipment and Software, Financial Offers, Military Memorabilia and Collectibles, Travel Offers, Weather Forecasting Merchandise, Life Insurance, Models/Hobbies, Aviator Apparel, and Sports Paraphernalia.