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SPORTING NEWS has enhanced its magazine subscriber file with Acxiom's InfobaseX consumer demographic data including age, income, purchase and lifestyle behavior. SPORTING NEWS Magazine, America's oldest sports publication with 120 years of experience, is as fresh and timely as ever and still serving the needs of the most passionate sports fans in the country.  SPORTING NEWS is written by experts for an audience of experts who love sports.     SPORTING NEWS Magazine sets itself apart from other sports magazines by covering the major sports, including the big seven sports - NFL, MLB, NBA, NHL, NASCAR and NCAA football and basketball giving subscribers the most extensive coverage of their favorite sports, both in and out of season. Fans don't take time off and neither does Sporting News Magazine. Subscribers to SPORTING NEWS are passionate sports enthusiasts who are also passionate about their lives and have the discretionary income to spend on their interests and pursuits, making them a perfect audience for a wide variety of consumer offers, including sporting goods, electronics, entertainment, apparel and more.