Description:

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The Business Connection (TBC) is a multi-sourced, multi-channel resource that provides B2B marketers an array of data marketing solutions that includes targeted prospecting lists, database marketing services and analytical tools designed to complement the complex marketing mix necessary to successful client acquisition efforts and customer retention initiatives. Business Basics prospecting lists provide B2B marketers a cost effective resource to achieve maximum penetration into core markets.  The most popular B2B markets are represented through a segmentation process that utilizes Industry, Company Size, Sales Volume, Job Title and Function of key decision makers and various trend and response estimators.  Leading compiled sources are incorporated into segments based on an evaluation of inherent strengths and weaknesses relevant to the particular segment. TBC (The Business Connection) - Finance Professionals is a targeted prospecting pool of Executives from financial companies across the United States. This file is unparalleled in depth and scope of data and information on these prospects. TBC - Finance Professionals delivers the ideal prospects for an array of B2B products and services including: front and back office supplies, office furniture, business apparel, technology, publishing, computer hardware and software, seminars, and financial services/credit cards.